NIKE: Orlando Represent Event
Nike wanted to spark authentic conversations and strengthen its connection with the Orlando community. I partnered with corporate Nike to bring this vision to life through a high-energy live panel event at Celine Orlando, blending culture, music, and storytelling.
“The team’s attention to detail, willingness to go the extra mile, and ability to capture the emotion of the event through digital is incomparable.... professional, detail oriented, and an incredible passion for what they do.”
WORK DETAILS:
What I Did
Creative Direction: Led the full production team and directed the event experience — from stage design to live coverage.
Social Media Strategy: Built and executed a content plan including livestreaming with Nike partners and local influencers to expand reach before, during, and after the event.
Advertising: Directed targeted paid social campaigns across Central and South Florida, driving awareness and attendance.
Media Production: Oversaw all media deliverables including video, photography, and final post-event edits to extend the campaign’s life beyond the venue.
Results
500+ community members engaged live at the event
30K+ livestream views across platforms
Strengthened Nike’s cultural presence in Central Florida
Client feedback called the execution “professional, detail-oriented, and fueled by passion.”
Jared Violin: The Arrival Music Video & Brand Evolution
Jared Violin is an electric violinist whose performances captivate global audiences but he needed a brand identity that matched his artistry. I partnered with Jared for over 5 years, leading the creative direction and brand development that elevated him into an international performer with a bold, recognizable identity.
“For over 5 years I’ve worked with Victor to produce the highest level of video and promotional content for my brand. With constant direct communication and creative direction, Victor creates exclusive content that any client is going to love. I highly recommend ...”
WORK DETAILS:
What I Did
Creative Direction: Defined and led Jared’s full brand vision, from stage presence to media campaigns. Even guided his renaming and artistic positioning.
Brand Development: Built the foundation of his personal brand, helping him transition from talented musician to recognized artist with a marketable identity.
Social Media Strategy: Designed growth strategies for Instagram and Facebook, increasing reach and engagement through consistent, story-driven content.
Media Production: Oversaw video, photography, and promotional content, ensuring every deliverable aligned with his evolving brand.
Styling: Directed wardrobe choices and overall image to create a clean but edgy look that amplified his stage presence.
Results
Established a consistent brand identity that became the backbone of his career growth
Expanded international visibility, bookings, and press features
Produced exclusive content and music videos that engaged fans and elevated his artistry
Built a long-term creative partnership that shaped Jared’s trajectory as a performer.
FamusMala: “Relief Temporal” Interview & Music Launch
FamusMala is an emerging Latin urban artist introducing his single “Relief Temporal” to new audiences. I partnered with him to build visibility around his music through a mix of creative direction, digital content, and strategic marketing designed for his audience.
WORK DETAILS:
What I Did
Creative Direction: Shaped brand positioning and storytelling for the single launch, ensuring consistency across all content.
Social Media Strategy: Designed growth strategies for Instagram and Facebook, leveraging video storytelling to increase audience engagement.
Music Marketing: Built and executed a launch campaign for the single’s release, including a targeted ad strategy to reach niche audiences.
Media Production: Directed, filmed, and edited a behind-the-scenes interview video, and designed supporting assets including posters, media kits, and online banners.
Results
Elevated FamusMala’s visibility within Latin urban music audiences
Delivered a professional brand package to help secure press and streaming traction
Positioned him for growth with a stronger creative identity and marketing foundation
Versa Gym Mobile Fitness: Launch Promo Campaign
Versa Gym introduced Southwest Florida’s first mobile fitness experience bringing the gym directly to the community. To support their launch, I created a promotional campaign designed to position Versa Gym as both innovative and essential in a post-pandemic fitness landscape.
WORK DETAILS:
What I Did
Creative Direction: Developed an interview-driven promo concept that showcased the story behind the brand and its unique solution.
Social Media Strategy: Built content tailored for Instagram, delivering platform-ready videos to drive awareness and engagement.
Media Production: Filmed and edited two high-quality promotional videos that became the core assets for Versa Gym’s official launch.
Results
Produced launch content that anchored all marketing efforts across digital channels
Established Versa Gym’s brand identity and market presence in a competitive fitness space
Helped generate community awareness and positioned the gym as an innovative solution for on-the-go fitness
